WebDenal
“A 15% increase in conversion rate sitewide within 3 months.”
Background
About WebDenal
Webdenal is a Turkey-based eCommerce brand that was established in 2004. The brand is regarded as Turkey’s second-largest eCommerce business in its field.
The challenge
What WebDenal needed to solve
WebDenal.com hired Invesp because they wanted their revenue optimized and because they wanted to be trained on how to manage data and reports in Analytics. In other words, our CRO team was to train them on how to set up and draw actionable insights from their analytics dashboards.
Some of their teammates were understandably skeptical about CRO, because they had never experienced its results before.
Those who were sold on the benefits of CRO still had little knowledge about it:
We were concerned about where to start with the conversion rate optimization. We knew that we could get higher conversion rates, but we did not know the right place to start to improve our conversion rate.
Managing Partner
Having a Turkish website also meant there would be a language barrier for some of our CRO specialists who were not familiar with the language.
We weren't sure if Invesp was going to be able to deliver the same successful results they had in other places, and whether there would be a language barrier because our site is in Turkish and most of our customers are in Turkey.
Managing Partner
The company was also short on developers. A small development team meant that testing and implementing new features on the site would be a slow process.
The solution
How Invesp approached it
We deployed a team that consisted of a strategist lead, Senior CRO Specialist, Senior UX Designer, Senior Frontend and Backend Developer, and an Analytics Specialist.
Having a small development team meant our developers had to put in extra hours to assist with implementing new features on their site.
Because we have a multi-cultural CRO team, some of our members are fluent in Turkish, so there was no language barrier.
On every conversion technique we carried out, our CRO team worked side by side with their marketing team to train them on how to run conversion projects in the future.
This project was carried out using our reliable SHIP optimization process — a combination of expert reviews, competitive analysis, and qualitative and quantitative research. We identified close to 110 conversion roadblocks on the site within the first four weeks.
We launched 2 to 3 experiments every week to learn more about the site's users and figure out what was moving the needle.
Although we worked with their marketing team side by side, we held weekly status meetings to keep the WebDenal team updated on the different experiments, discuss new testing plans, and gather feedback on the current work.
The results
The impact
On average, there was a 15% increase in conversion rate sitewide.
We noticed improvements from month to month. Some months were far better than others. But for us it was not just about increasing revenue — Invesp taught us how to draw insights from our analytics and how to run the whole optimization process.
Managing Partner
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