Tricoci University
“We hired Invesp for CRO and A/B testing across our site, and their team is knowledgeable and goes above and beyond expectations.”
Background
About Tricoci University
Established in 2004, Tricoci University of Beauty Culture offers comprehensive programs in cosmetology, esthetics, barbering, and nail technology.
With 15 campuses across Illinois, Indiana, and Wisconsin, the university emphasizes hands-on learning and industry-aligned education.
The challenge
What Tricoci University needed to solve
Tricoci University partnered with Invesp to improve its conversion rates by optimizing its website through A/B testing and CRO strategies.
They aimed to enhance user experience and attract higher-quality leads by better understanding visitor behavior and engagement.
We hired Invesp to help us understand our traffic and improve our lead generation through conversion rate optimization and A/B testing across our site.
VP of Digital Marketing
Additionally, they needed data-driven insights to inform strategic decisions, such as launching a podcast, by leveraging polls, tracking tools, and in-depth analysis.
To achieve these goals, they sought a structured experimentation process, testing various elements like content, CTAs, images, and videos while ensuring seamless project management and communication.
The solution
How Invesp approached it
Invesp helps us with A/B testing, including content, CTAs, images, and videos. The team also helps us understand our traffic and improve our lead generation. They have their own A/B testing tool that we use. Invesp has also been running polls on our website to collect user data and help us understand user intent.
For example, we were interested in doing our podcast internally. Invesp created a poll on our website that popped up after a certain amount of time after someone was on our site. The poll asked users if customers listened to podcasts, for how long, when, and where they listened to them.
They have an extensive, knowledgeable team across many areas, including A/B testing, analytics, content creation, SEO, developers, and designers. About six people actively attend our meetings every week, although we talk to one or two every week, and the rest assist with collecting information.
VP of Digital Marketing
We gathered a lot of data to help us determine what kind of podcast we would launch.
The results
The impact
After engaging Invesp, Tricoci University experienced a noticeable improvement in visitor behavior, with more users navigating to key educational pages designed to nurture and qualify leads.
Invesp’s deep expertise in A/B testing stands out, backed by years of experience in the field. By leveraging their own technology rather than relying on third-party solutions, Invesp ensures a streamlined and highly specialized approach, giving clients access to a team that truly understands experimentation inside and out.
We've seen a lift in our visitors visiting the pages we want them to visit to educate themselves and become a better lead for us. While we haven't seen more leads specifically, we've seen better leads, which results in more enrollments.
VP of Digital Marketing
Invesp is a great team and partner to have because they understand it. They've been doing it for long and are mature in the role. Anyone who wants to increase their conversion rates, leads, and bottom line should take advantage of Invesp. The benefit far exceeds the cost month over month.
VP of Digital Marketing
Want results like Tricoci University’s?
Get a free conversion assessment and see where your funnel is leaking revenue.
Get your free assessment