LOOK OPTIC
“We’ve seen good results in the early experiments we’ve done, especially on the mobile side. A couple of the other tests have seen over 20% improvement.”
Background
About LOOK OPTIC
LOOK OPTIC was founded to help make wearing readers a fun, fashionable and fearless experience – wherever you need to read the fine print.
The challenge
What LOOK OPTIC needed to solve
Over six months, LOOK OPTIC had scaled the company fivefold while investing heavily in acquisition. The goal was to be as efficient as possible with that spend — and they'd noticed a significant gap between desktop and mobile conversion rates, so they sought out a CRO partner to address it.
Invesp is improving the overall conversion rate of our website. I've been impressed that they conduct jobs-to-be-done interviews to drive their actions, which is something I'm not sure other CRO companies do. Those interviews have led to an impressive number of potential experiments, and their team is really creative.
CEO, LOOK OPTIC
I'm pretty particular about having everything — visuals, copy, and so on — as close to what we'd take live as possible, and they've been really patient with me. We're getting into a good groove now that they understand what I expect and can work within our brand guidelines.
CEO, LOOK OPTIC
On the weekly check-in, the LOOK OPTIC team works with three people from Invesp — Ayat (Co-Founder), Hatice (a conversion optimization specialist), and a creative — and turns to Khalid (CEO) for larger strategy questions.
The solution
How Invesp approached it
A member of the client's performance-marketing team came from the agency side and knew the landscape. After researching the top players in the space, they shortlisted four companies before choosing Invesp.
The engagement began in December 2020 as an ongoing investment, with the client noting how quickly the team got started.
Accessibility is really important for us. Even last night I was able to get their CEO on the phone at 7:30 to go over some things — clearly the communication is great. We use a Trello board to track all of their experiments, ideas, and metrics, and that board has been super impressive for us.
CEO, LOOK OPTIC
It's really about the people on the team. Their people are top-notch and thoughtful when it comes to CRO.
CEO, LOOK OPTIC
The results
The impact
Early experiments produced strong results, especially on mobile — a couple of tests saw over 20% improvement, driven by changes that weren't even on the client's own roadmap.
Anyone spending upward of $60,000–$70,000 on acquisition should really start thinking about how to improve their conversion rates with Invesp. We were spending about $100,000 per month on acquisition before we realized it was critical to convert our traffic at the highest rate.
CEO, LOOK OPTIC
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