DECKED
“With Invesp’s support, we’ve been able to secure a revenue of over a million dollars.”
Background
About DECKED
We build USA-made pickup truck accessories for stores and organizations.
The challenge
What DECKED needed to solve
Decked was scaling quickly and constantly dealing with an increasingly demanding customer base. It was important for them to expand their user-acquisition performance marketing efficiently, so they could keep converting those visitors and aggressively grow their acquisition funnel.
The solution
How Invesp approached it
Invesp provides conversion rate optimization services — running A/B testing across Decked's site and helping them figure out what their customers really care about: identifying the customer journey and determining how the product impacts them and what triggers a purchase.
The engagement runs with a team of roughly five people from Invesp — designers, project managers, and backend developers — who determine which tests to run, design and execute them, and track the results.
The ongoing partnership started in July 2021, with communication over email, Slack, and weekly calls.
The results
The impact
Decked's CRO program has helped the brand secure over a million dollars in revenue, backed by a project-management process the client praised and expertise they found genuinely impressive.
Listen to Invesp and take the time to plan and know the why and the what of your project, because they're the best at what they do.
SVP of Commerce
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