BarkBox
“They helped us with everything from start to finish. Invesp developed a strategy around conversion optimization by looking for opportunities, developing hypotheses, and conducting exit intent surveys and customer interviews to help understand our customers more.”
Background
About BarkBox
BarkBox is a monthly subscription service providing dog products, services, and experiences, tailored to the user’s needs.
Today Bark reaches over 1.8 million dogs every month, and they have expanded into new product categories and thousands of retail locations.
The challenge
What BarkBox needed to solve
We wanted to improve the conversion rate for our B2C website. We had limited resources in terms of conversion optimization, so we hired Invesp to improve conversion across our different product lines.
Senior Product Manager
Although the site received a large number of monthly visitors, its conversion rate was low. The majority of traffic came through mobile devices, yet mobile conversion rates and revenue were much lower than desktop.
The solution
How Invesp approached it
Invesp developed a strategy around conversion optimization — looking for opportunities, developing hypotheses, and conducting exit-intent surveys and customer interviews to understand BarkBox's customers more deeply.
The team designed mock-ups, handled development and testing, and wrapped everything up with post-test analysis.
We used a prioritization framework to narrow down the pages with the highest probability of a win. The testing platform was VWO — everything from the editor to building custom solutions within that technology.
Senior Product Manager
The main contact points were Nuno (Conversion Rate Optimization Specialist) and Ayat (Co-Founder), along with the design and development teams.
We reached out to many conversion optimization agencies and narrowed it down to three to five. After speaking with all of them, Invesp lined up with our goals and workflow the most, so we moved forward with them.
Senior Product Manager
The results
The impact
The team also ran tests that optimized the checkout flow to increase average order value, and others focused on improving retention.
Our primary goal was to increase the conversion rate for various landing pages, which we were able to do. We had several successful tests, and even the tests that didn't reach statistical significance taught us about our customers in new ways.
Senior Product Manager
We were impressed with how quickly they executed — their speed let us increase our testing velocity, going from ideas and hypotheses to a live test very quickly. They shared a Trello board so we always knew our stage, handled feedback well, and were always responsive.
Senior Product Manager
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