Apex Gaming PCs
“I appreciate that things were under-promised and over-delivered...”
Background
About Apex Gaming PCs
Apex Gaming PCs is a brand that focuses on assembling the fastest and most affordable Gaming PCs for the most discerning gamers. This Philadelphia-based brand takes pride in fueling gaming passion by giving gamers the highest quality in custom-built computers.
The challenge
What Apex Gaming PCs needed to solve
Apex Gaming PCs hired Invesp after interviewing several CRO companies in the US. Invesp was brought on board in October 2020 to increase the website's conversion rate.
We had a couple of calls with different companies. Khalid is a very personable person, and he immediately seemed ambitious. We felt comfortable moving forward with them based on those factors.
Founder & CEO
Before engaging Invesp, Apex Gaming PCs had never worked with a conversion optimization agency, and their knowledge of experimentation wasn't enough to move their conversion rate.
As Apex's first engagement with a CRO agency — and Invesp's first in the gaming industry — our team crafted a conversion optimization strategy tailored to their unique website and built a repeatable strategic process designed to mix big wins with incremental improvements.
Our team was also responsible for encouraging the Apex team to make hypothesis-based testing part of their organizational culture, because a structured process of continuous learning delivers the best results time and again.
The solution
How Invesp approached it
We deployed a team that consisted of a strategist lead, senior CRO specialist, senior UX designer, and senior frontend developer.
We worked with the two founders, Khalid (CEO) and Ayat (Co-Founder and Managing Partner). They really led the project for us, and an additional couple of people did the design and development work.
Founder & CEO
Using our SHIP optimization process — which includes expert reviews, user behavioral research, and jobs-to-be-done interviews — our team identified conversion opportunities across the Apex site.
Invesp worked within the pages on our website. The team conducted interviews to understand what our customers are looking for and helped us determine how to tailor the website so customers see what they want.
Founder & CEO
After the research, our team developed a clean, modern, research-based design that answers prospects' questions, addresses objections, and adds supportive evidence — then held weekly status meetings to keep the Apex team updated.
We had weekly 30-minute meetings to discuss the project and next steps. Those meetings were great — they were always very transparent with us.
Founder & CEO
The results
The impact
The engagement focused on building a repeatable, hypothesis-driven testing process tailored to Apex's site. The client described the work as under-promised and over-delivered, praising the team's transparency, punctuality, and expertise, and planned to resume testing after their site development wrapped.
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